Wayne Carson

M&A Advisor, First Choice Business Brokers – Pittsburgh

Capital Advisor, Eyzenberg & Company

Wayne guides owners of founder- and family-owned businesses through the sale process, including independent business valuation, pricing strategy, buyer qualification, confidential marketing, negotiation, diligence, and closing. He starts by understanding what a successful outcome means to the owner, financially and personally.

Wayne is also a capital advisor with Eyzenberg & Company, a national commercial real estate investment banking firm. There he arranges debt, equity, and structured capital for acquisitions, development, and recapitalizations.

That background is especially useful when a seller also owns the real estate. Wayne can help evaluate whether to sell the business and property together, retain the property and lease it to the buyer, or explore other ways to create liquidity. He can also help brokers think through how rent, property value, and financing affect business valuation, buyer affordability, and the seller's proceeds. Brokers are welcome to involve him early, during prospect conversations or listing preparation, while these decisions can still shape the deal.

Across business and real estate transactions, Wayne has been involved in more than $275 million in deal volume. His background includes 12 years in real estate brokerage with RE/MAX Home Center, five years as a general manager at LA Fitness, and earlier banking roles at PNC Bank and Citizens Bank. He holds a B.S. in Finance from Robert Morris University and a Pennsylvania real estate license, and is a member of the Real Estate Capital Alliance.



Wayne lives in the Pittsburgh area with his wife, Jennifer, and daughter, Ava. Outside of work, he enjoys fitness, the outdoors, and Pittsburgh sports. Faith, family, and community are central to his life.